There a lot of ways a real estate agent can become, and stay, successful. There are a ton of tips, tricks, and step by step guides you memorize but nothing makes up for character. Having certain characteristics will make your business thrive!
Having an impeccable attention to detail
We’re not talking about noticing when there’s garbage out during home photos. We mean that every aspect of you and your business is perfection. Always call back when you say you will, be on time-not too early and never late, and always be ahead of the game and prepared. Have all the paperwork you need easily accessible, keep extras, and really listen to your clients needs. Every single detail. And then talk about them and show the client you were listening and find a house with a window looking out to the backyard so they can see the kids. Detail, and attention to it- will take you far.
Take Constructive Criticism Well
We all are going to make mistakes and embarrasses ourselves.There are even times we do everything right, and have the best intentions and it’s received poorly- whether this makes or breaks you will be what…well…makes you or breaks you. Learn from these things, even if they truly aren’t your fault. Learn. Change. Be better. There’s always room.
Local Hook-ups and knowledge
Nobody wants to buy from the agent that just moved to town and knows nothing about the area. People depend on you to know the local market trends, which neighborhoods are good for kids and not, which neighborhoods have good parks, and so much more. You have to be a walking encyclopedia about where you live. Having connections and hook ups like for awesome wrought iron entry doors at www.m2irondoorsdfw.com and other local vendors and trades help big time as well. Plus, home sellers and buyers will always choose someone they know over anyone else. It says a lot if you’re well known in the community and people prefer you- because word will get around really fast if you haven’t done a good job. So keep those connections and show your knowledge!!
Be Politely Pushy
Ok, so we don’t’ actually mean pushy. But master that ability to be polite, soft spoken, and patient with a huge handful of spitfireness. You need to be bold, brave, aggressive, and confident for the people selling the home- and polite, understanding, and knowledgeable for the buyers. It’s a fine balance, and once perfected it will help you a lot. You kind of want them to feel comfortable with you enough to talk about their dreams and wishes, and then shock them with your confidence. Plus, it’s super fun to see their eyes get bigger when you bring out that aggressive seller. It becomes pretty fun- so master it and enjoy it!
Your clients will be asking you a lot of questions, and sometimes hard ones. While most things can be answered in a generic way that won’t stop a sale, you want to also be vocal and honest about real concerns when it comes to safety or amount of money if a certain home would be too much. Sure, you might not get the sell on that super expensive house, but you’ll have forever customers that saw you choose their wellbeing over your profit. I have a perfect story to show you what I mean- it’s about when we bought our first home, before real estate was ever a thing of mine.
My husband and I were looking for our first home when we came across the house that would eventually be ours. Our agent showed us around and I wasn’t sure, but my husband loved it. We waited a week and then I asked to see it again- I thought I could take care of the things I didn’t like fairly easily (like painting) and I wanted to look to be sure. Sure enough, all that was really wrong with the house was cosmetic, and we decided to we wanted to make an offer- but first we were going to go home and think more. Our realtor didn’t really like that much- which we knew because he had mentioned before that it was a slow year selling wise. After about a week he called us to inform us that there was another interested couple and we needed to move fast. We don’t let people push us around, so we didn’t budge. Plus, we were waiting for taxes so we could use them for costs. Finally it was time to put in an offer so our realtor met us at our townhouse- and this is when it happened.
When it began time to pick our first offer price, I jokingly said we should offer full price because of the potential other offer. Our realtor grabbed a pen and told us sign. He moved so fast that my husband signed before I said I was kidding. At that point my head was spinning and I couldn’t even process a thought so I just assumed it was the right price. And that’s what we did- paid full price for our first home.
Despite paying full price, we still got a hell of a deal and consider ourselves blessed- the market completely flipped the next year and we’ve built so much equity in this house it’s not even funny. But what sticks out to us is how our realtor took advantage of our newness. He should have advised a lower starting point. Because of this- when it’s time to sell we won’t be using him nor do we recommend him to others. Obviously.
SO there are your characteristics you need to have- and remember above all else- be honest! People appreciate that and are loyal to it.
Now make it happen!